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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Socially responsible marketing ： ウィキペディア英語版 Socially responsible marketing Socially responsible marketing is a marketing philosophy that a company should take into consideration what is in the best interest of society in the present and long term.〔Armstrong, Gary, and Philip Kotler. ''Principles of Marketing''. 12th ed. Upper Saddle River, NJ: Pearson Education, Inc., 2008〕 == Overview == Socially responsible marketing is critical of excessive consumerism and environmental damages caused by corporations. It is based on the idea that market offerings must not be only profit-driven, but they must also reinforce social and ethical values for the benefit of citizens. The idea of socially responsible marketing is sometimes viewed as an extension of the concept of Corporate Social Responsibility (CSR). CSR is promoted as a business model to help companies self-regulate, recognizing that their activities impact an assortment of stakeholders, including the general public.〔Ferrell, O. C., and Michael D. Hartline. Marketing strategy. Mason, OH: South-Western Cengage Learning, 2011.〕 CSR is sometimes described in terms a pyramid, starting with economic as its base, then legal, ethical and philanthropic actions at the top. It is in the last two layers of the CSR pyramid, ethical and philanthropic, that socially responsible marketing opportunities appear the greatest. Meeting the first two layers, economic and legal, are necessary for a business to thrive in order to engage in the later two.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Socially responsible marketing」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.